Last edition Elsevier For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.
Last Edition
ISBN 13: 9781292060095
Imprint: Pearson
Language: English
Authors: Paul G. Farnham
Pub Date: 09/2014
Pages: 552
Illus: Illustrated
Weight: 700.000 grams
Size: h 216 X 276 mm
Product Type: Softcover
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- • Twelve of the sixteen chapters have entirely new cases, while the cases in the remaining four chapters have been updated extensively.
- • New cases include: Micro- and Macro-Economic Influences in the Global Automobile Industry; Procter & Gamble’s Pricing Strategies; The iPhone in China; Changing Market Power for Eastman Kodak Co.; Airline Pricing Strategies: Will They Start Charging for the Use of the Lavatories?; Mixed Signals on the U.S. Economy in Summer 2012; The Chairman’s Quandary; and Strong Headwinds for McDonald’s.
- • Linkage to the marketing literature, particularly in Chapter 4, Techniques for Understanding Consumer Demand and Behavior, and Chapter 10. Pricing Strategies for the Firm, has been increased.
- • The macroeconomics section of the text has been completely rewritten, given the changes in the macro economy since 2008 when the second edition was drafted.
- • The macroeconomic data in the tables have been updated to 2011, and the data in the figures show trends from 2000 — 2012.
- • The macroeconomics discussion, which makes extensive use of Federal Reserve Monetary Policy Reports to the Congress and reports and analyses by the Congressional Budget Office, includes recent policy issues such as the impact of the American Recovery and Reinvestment Act of 2009, the fiscal cliff debates in 2012, and the Federal Reserve’s use of nontraditional policy tools to stimulate the economy.
- Paul G. Farnham's research while affiliated with Centers for Disease Control and Prevention and other places
- PART 1. MICROECONOMIC ANALYSIS
- 1. Managers and Economics
- 2. Demand, Supply, and Equilibrium Prices
- 3. Demand Elasticities
- 4. Techniques for Understanding Consumer Demand and Behavior
- 5. Production and Cost Analysis in the Short Run
- 6. Production and Cost Analysis in the Long Run
- 7. Market Structure: Perfect Competition
- 8. Market Structure: Monopoly and Monopolistic Competition
- 9. Market Structure: Oligopoly
- 10. Pricing Strategies for the Firm
- PART 2. MACROECONOMIC ANALYSIS
- 11. Measuring Macroeconomic Activity
- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services
- 13. The Role of Money in the Macro Economy
- 14. The Aggregate Model of the Macro Economy
- 15. International and Balance of Payments Issues in the Macro Economy
- PART 3. INTEGRATION OF THE FRAMEWORKS
- 16. Combining Micro and Macro Analysis for Managerial Decision Making
- SOLUTIONS TO EVEN-NUMBERED PROBLEMS
- GLOSSARY
- INDEX
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