Last edition Elsevier Long web copy This new edition of Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live. Using up-to-date case studies the 5th edition examines everything from the impact of the financial crisis, to the effects of the Brexit vote in the UK, to popular distrust of globalisation, to the operation of specific businesses to illustrate how economic theory relates to real business issues.
Last Edition
ISBN 13: 9781292151274
Imprint: Pearson
Language: English
Authors: John Sloman
Pub Date: 02/2017
Pages: 384
Illus: Illustrated
Weight: 730.000 grams
Size: h 193 X 264 mm
Product Type: Softcover
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| grn 3010 |
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- • This new edition of Essential Economics for Business presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.
- • Using up-to-date case studies the 5th edition examines everything from the impact of the financial crisis and the effects of the Brexit vote in the UK, to popular distrust of globalisation and the operation of specific businesses to illustrate how economic theory relates to real business issues.
- John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
- Elizabeth Jones is a Principal Teaching Fellow and the Dean of Students in the Economics Department at the University of Warwick. Elizabeth is also a Lecturer on economics courses for non-economists delivered to departments across the UK government.
- 1. Business and the economic environment
- 2. The working of competitive markets
- 3. Demand and the consumer
- 4. Supply decisions in a perfectly competitive market
- 5. Pricing and output decisions in imperfectly competitive markets
- 6. Business growth and strategy
- 7. Multinational corporations and business strategy in a global economy
- 8. Labour and employment
- 9. Government, the firm and the market
- 10. The economy and business activity
- 11. National macroeconomic policy
- 12. The global trading environment
- 13. The global financial environment
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