Last edition Elsevier International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
Previous Edition
ISBN 13: 9781292152943
Imprint: Pearson Education Limited
Language: English
Authors: S. Tamer Cavusgil
Pub Date: 2016
Pages: 536
Illus: Illustrated
Weight: 1,080.00 grams
Size: h 182 x 264 mm
Product Type: Softcover
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- • UPDATED! Fewer chapters in the text make room for a greater focus on foundational content.
- • Chapter organization aligns learning objectives more systematically with chapter sections.
- • More exercises and activities have been added to improve students’ critical thinking and problem solving skills.
- • Exhibits enhance readability and make explanations easier to understand.
- • Simulations reinforce chapter content.
- S. Tamer Cavusgil. Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Most recently, he has been researching the evolution of middle-class in rapidly transforming economies.
- PART I. FOUNDATION CONCEPTS
- 1. Introduction: What Is International Business?
- 2. Globalization of Markets and the Internationalization of the Firm
- 3. Organizational Participants That Make International Business Happen
- PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS
- 4. The Cultural Environment of International Business
- 5. Ethics, Sustainability, and Corporate Social Responsibility in International Business
- 6. Theories of International Trade and Investment
- 7. Political and Legal Systems in National Environments
- 8. Government Intervention in International Business
- 9. Regional Economic Integration
- 10. Understanding Emerging Markets
- 11. The International Monetary and Financial Environment
- PART III. STRATEGY AND OPPORTUNITY ASSESSMENT
- 12. Strategy and Organization in the International Firm
- 13. Global Market Opportunity Assessment
- PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS
- 14. Exporting and Countertrade
- 15. Foreign Direct Investment and Collaborative Ventures
- 16. Licensing, Franchising, and Other Contractual Strategies
- 17. Global Sourcing
- PART V. FUNCTIONAL AREA EXCELLENCE
- 18. Marketing in the Global Firm
- 19. Human Resource Management in the Global Firm
- 20. Financial Management and Accounting in the Global Firm
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