Last edition Elsevier Help students learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
This product is the book alone and does NOT come with access to MyMathLab Global. Essential Mathematics for Economic Analysis, 5th edition.
Two books pack
ISBN 13: 9781292230320
Imprint: Pearson Education Limited
Language: English
Authors: Philip Kotler/Sydsaeter
Pub Date: 2016/2018
Pages: 832/736
Illus: Illustrated
Weight: 2,950.00 grams
Size: h 214 x 276 mm
Product Type: Softcover
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- • Creating value for customers in order to capture value in return
- • Engaging with customers using today’s digital and social media
- • Building and managing strong, value-creating brands
- • EXPANDED! Integrated chapter-opening preview sections start with a Chapter Preview, which briefly previews chapter concepts, links them with previous chapter concepts, and introduces the chapter-opening story.
- • UPDATED! Real-world marketing examples show concepts in action, and bring key course concepts to life. Each chapter-opening vignette and Real Marketing highlight is either new or has been updated to provide fresh and relevant insight.
- Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He gave the definition of marketing mix. He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response. Knut Sydsaeter was Emeritus Professor of Mathematics in the Economics Department at the University of Oslo, where he had taught mathematics for economists for over 45 years..
- Principles of Marketing, Global Edition
- Part 1: Defining Marketing and the Marketing Process?
- 1. Marketing: Creating Customer Value and Engagement?
- 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships?
- Part 2: Understanding the Marketplace and Consumer Value
- 3. Analyzing the Marketing Environment?
- 4. Managing Marketing Information to Gain Customer Insights?
- 5. Consumer Markets and Buyer Behavior?
- 6. Business Markets and Business Buyer Behavior?
- Part 3: Designing a Customer Value—Driven Strategy and Mix?
- 7. Customer Value—Driven Marketing Strategy: Creating Value for Target Customers?
- 8. Products, Services, and Brands: Building Customer Value?
- 9. Developing New Products and Managing the Product Life Cycle ?
- 10. Pricing: Understanding and Capturing Customer Value?
- 11. Pricing Strategies: Additional Considerations?
- 12. Marketing Channels: Delivering Customer Value?
- 13. Retailing and Wholesaling?
- 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy?
- 15. Advertising and Public Relations?
- 16. Personal Selling and Sales Promotion?
- 17. Direct, Online, Social Media, and Mobile Marketing?
- Part 4: Extending Marketing
- 18. Creating Competitive Advantage?
- 19. The Global Marketplace?
- 20. Sustainable Marketing: Social Responsibility and Ethics?
- Appendix 1: Marketing Plan?
- Appendix 2: Marketing by the Numbers?
- Appendix 3: Careers in Marketing
- Essential Mathematics for Economic Analysis, 5-e
- Ch01: Essentials of Logic and Set Theory
- 1.1 Essentials of set theory
- 1.2 Some aspects of logic
- 1.3 Mathematical proofs
- 1.4 Mathematical induction
- Ch02: Algebra
- 2.1 The real numbers
- 2.2 Integer powers
- 2.3 Rules of algebra
- 2.4 Fractions
- 2.5 Fractional powers
- 2.6 Inequalities
- 2.7 Intervals and absolute values
- 2.8 Summation
- 2.9 Rules for sums
- 2.10 Newton's binomial formula
- 2.11 Double sums
- Ch03: Solving Equations
- 3.1 Solving equations
- 3.2 Equations and their parameters
- 3.3 Quadratic equations
- 3.4 Nonlinear equations
- 3.5 Using implication arrows
- 3.6 Two linear equations in two unknowns
- Ch04: Functions of One Variable
- 4.1 Introduction
- 4.2 Basic definitions
- 4.3 Graphs of functions
- 4.4 Linear functions
- 4.5 Linear models
- 4.6 Quadratic functions
- 4.7 Polynomials
- 4.8 Power functions
- 4.9 Exponential functions
- 4.10 Logarithmic functions
- Ch05: Properties of Functions
- 5.1 Shifting graphs
- 5.2 New functions from old
- 5.3 Inverse functions
- 5.4 Graphs of equations
- 5.5 Distance in the plane
- 5.6 General functions
- Ch06: Differentiation
- 6.1 Slopes of curves
- 6.2 Tangents and derivatives
- 6.3 Increasing and decreasing functions
- 6.4 Rates of change
- 6.5 A dash of limits
- 6.6 Simple rules for differentiation
- 6.7 Sums, products and quotients
- 6.8 The Chain Rule
- 6.9 Higher-order derivatives
- 6.10 Exponential functions
- 6.11 Logarithmic functions
- Ch07: Derivatives in Use
- 7.1 Implicit differentiation
- 7.2 Economic examples
- 7.3 Differentiating the inverse
- 7.4 Linear approximations
- 7.5 Polynomial approximations
- 7.6 Taylor's formula
- 7.7 Elasticities
- 7.8 Continuity
- 7.9 More on limits
- 7.10 The intermediate value theorem and Newton's method
- 7.11 Infinite sequences
- 7.12 L'Hopital's Rule
- Ch08: Single-Variable Optimization
- 8.1 Extreme points
- 8.2 Simple tests for extreme points
- 8.3 Economic examples
- 8.4 The Extreme Value Theorem
- 8.5 Further economic examples
- 8.6 Local extreme points
- 8.7 Inflection points
- Ch09: Integration
- 9.1 Indefinite integrals
- 9.2 Area and definite integrals
- 9.3 Properties of definite integrals
- 9.4 Economic applications
- 9.5 Integration by parts
- 9.6 Integration by substitution
- 9.7 Infinite intervals of integration
- 9.8 A glimpse at differential equations
- 9.9 Separable and linear differential equations
- Ch10: Topics in Financial Mathematics
- 10.1 Interest periods and effective rates
- 10.2 Continuous compounding
- 10.3 Present value
- 10.4 Geometric series
- 10.5 Total present value
- 10.6 Mortgage repayments
- 10.7 Internal rate of return
- 10.8 A glimpse at difference equations
- Ch11: Functions of Many Variables
- 11.1 Functions of two variables
- 11.2 Partial derivatives with two variables
- 11.3 Geometric representation
- 11.4 Surfaces and distance
- 11.5 Functions of more variables
- 11.6 Partial derivatives with more variables
- 11.7 Economic applications
- 11.8 Partial elasticities
- Ch12: Tools for Comparative Statics
- 12.1 A simple chain rule
- 12.2 Chain rules for many variables
- 12.3 Implicit differentiation along a level curve
- 12.4 More general cases
- 12.5 Elasticity of substitution
- 12.6 Homogeneous functions of two variables
- 12.7 Homogeneous and homothetic functions
- 12.8 Linear approximations
- 12.9 Differentials
- 12.10 Systems of equations
- 12.11 Differentiating systems of equations
- Ch13: Multivariable Optimization
- 13.1 Two variables: necessary conditions
- 13.2 Two variables: sufficient conditions
- 13.3 Local extreme points
- 13.4 Linear models with quadratic objectives
- 13.5 The Extreme Value Theorem
- 13.6 The general case
- 13.7 Comparative statics and the envelope theorem
- Ch14: Constrained Optimization
- 14.1 The Lagrange Multiplier Method
- 14.2 Interpreting the Lagrange multiplier
- 14.3 Multiple solution candidates
- 14.4 Why the Lagrange method works
- 14.5 Sufficient conditions
- 14.6 Additional variables and constraints
- 14.7 Comparative statics
- 14.8 Nonlinear programming: a simple case
- 14.9 Multiple inequality constraints
- 14.10 Nonnegativity constraints
- Ch15: Matrix and Vector Algebra
- 15.1 Systems of linear equations
- 15.2 Matrices and matrix operations
- 15.3 Matrix multiplication
- 15.4 Rules for matrix multiplication
- 15.5 The transpose
- 15.6 Gaussian elimination
- 15.7 Vectors
- 15.8 Geometric interpretation of vectors
- 15.9 Lines and planes
- Ch16: Determinants and Inverse Matrices
- 16.1 Determinants of order 2
- 16.2 Determinants of order 3
- 16.3 Determinants in general
- 16.4 Basic rules for determinants
- 16.5 Expansion by cofactors
- 16.6 The inverse of a matrix
- 16.7 A general formula for the inverse
- 16.8 Cramer's Rule
- 16.9 The Leontief Model
- Ch17: Linear Programming
- 17.1 A graphical approach
- 17.2 Introduction to Duality Theory
- 17.3 The Duality Theorem
- 17.4 A general economic interpretation
- 17.5 Complementary slackness
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