Last edition Elsevier A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real-¬world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini¬-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
Last Edition
ISBN 13: 9781292159140
Imprint: Pearson
Language: English
Authors: Jeffrey M. Perloff
Pub Date: 04/2018
Pages: 704
Illus: Illustrated
Weight: 2,950.000 grams
Size: h 205 X 255 mm
Product Type: Softcover
| List Price |
| grn 2255 |
| $ 76,43 |
| to order |
- • NEW! A Managerial Problem begins each chapter using a real-world, important issue to managers, including the effect of the introduction of generic drugs on the pricing of brand name drugs.
- • A Managerial Solution concludes each chapter and illustrates how managers can use economic tools and concepts to address the chapter-opening managerial problem.
- • Managerial Implications are boxed applications that illustrate how managers can use economic theory to make better decisions. Examples include how to avoid holdup problems in contract disputes, and whether a manager should focus on stock prices or profits.
- • NEW! Learning objectives have been added to the beginning of each chapter.
- • NEW! 88 End-of-chapter questions have been added to test students’ knowledge.
- Jeffrey M. Perloff is an American economics professor at the University of California, Berkeley. He is most noted for his textbooks on Industrial Organization, jointly written with Dennis Carlton, and Microeconomics.
- 1. Introduction
- 2. Supply and Demand
- 3. Empirical Methods for Demand Analysis
- 4. Consumer Choice
- 5. Production
- 6. Costs
- 7. Firm Organization and Market Structure
- 8. Competitive Firms and Markets
- 9. Monopoly
- 10. Pricing with Market Power
- 11. Oligopoly and Monopolistic Competition
- 12. Game Theory and Business Strategy
- 13. Strategies over Time
- 14. Managerial Decision Making Under Uncertainty
- 15. Asymmetric Information
- 16. Government and Business
- 17. Global Business
- Answers to Selected Questions
- Definitions
- References
- Sources for Managerial Problems, Mini-Cases, and Managerial Implications
- Index
- Credits
- To order a book, you need to send a phone number for a callback. Then specify:
- 1. Correct spelling of the first name, last name, as indicated in the passport or other document proving the identity. (Data is required upon receipt of the order)
- 2. City of delivery
- 3. Nova Poshta office number or desired delivery address.
- The prices on the site do not include the cost of Nova Poshta services.
- When prepaying for the Master Card, the supplier pays the order forwarding.
- Delivery is carried out anywhere in Ukraine.
- Delivery time 1-2 days, if the book is available and 3-4 weeks, if it is necessary to order from the publisher.