Last edition Elsevier Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates. The Seventh Edition is substantially updated and modified based on the extremely helpful suggestions of faculty and students who used the first six editions. Every chapter is thoroughly revised and includes new or updated examples and applications.
Previous Edition
ISBN 13: 9781292056531
Imprint: Pearson Education Limited
Language: English
Authors: Jeffrey Perloff
Pub Date: 11/2015
Pages: 800
Illus: Illustrated
Weight: 1,340.00 grams
Size: h 204 x 254 mm
Product Type: Softcover
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- • This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
- • Each chapter begins with a Challenge that presents information about an important, current real-world issue and concludes with a series of questions about that material. At the end of the chapter, a Challenge Solution answers these questions using methods presented in that chapter. All the Challenges and almost all the examples and Applications throughout the book are updated or new.
- Jeffrey M. Perloff is an American economics professor at the University of California, Berkeley. He is most noted for his textbooks on Industrial Organization, jointly written with Dennis Carlton, and Microeconomics.[
- 1. Introduction
- 2. Supply and Demand
- 3. Applying the Supply-and-Demand Model
- 4. Consumer Choice
- 5. Applying Consumer Theory
- 6. Firms and Production
- 7. Costs
- 8. Competitive Firms sand Markets
- 9. Applying the Competitive Model
- 10. General Equilibrium and Economic Welfare
- 11. Monopoly
- 12. Pricing and Advertising
- 13. Oligopoly and Monopolistic Competition
- 14. Game Theory
- 15. Factor Markets
- 16. Interest rates, Investments, and Capital Markets
- 17. Uncertainty
- 18. Externalities, Open-Access, and Public Goods
- 19. Asymmetric Information
- 20. Contracts and Moral Hazards
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