Last edition Elsevier Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths …
Previous Edition
ISBN 13: 9781292064666
Imprint: Pearson Education Limited
Language: English
Authors: Richard Lynch
Pub Date: 12/2015
Pages: 800
Illus: Illustrated
Weight: 1,440.00 grams
Size: h 196 x 266 mm
Product Type: Softcover
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- • Over 70 short case studies to provide easily accessible illustrations of strategy in practice
- • Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline
- • Emphasis on practice throughout with features to help you turn theory into practice
- • Major international strategy cases from Europe, Africa, Asia and the Americas
- • Clear exploration of the key concepts
- • Comprehensive, logical structure to guide you through this complex subject
- Richard Lynch. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London, England. He is retired from full-time work but still acts as speaker, consultant and researcher. His special area is global strategy.
- About the sixth edition
- How to use this book
- Guided tour
- Guide to the main focus of case studies
- Acknowledgements
- Publisher’s acknowledgements
- Part 1 Introduction
- 1 Strategic management
- 2 A review of theory and practice
- Part 2 Strategic analysis and purpose
- 3 Analysing the strategic environment
- 4 Analysing resources and capabilities
- 5 Strategy dynamics
- 6 Prescriptive purpose delivered through mission, objectives and ethics
- 7 Purpose emerging from knowledge, technology and innovation
- Part 3 Developing the strategy
- 8 Developing business-level strategy options
- 9 Developing corporate-level strategy options
- 10 Strategy evaluation and development: the prescriptive process
- 11 Finding the strategic route forward: mainly emergent approaches
- 12 Organisational structure, style and people issues
- Part 4 The implementation process
- 13 Implementing and controlling the strategic plan
- 14 Green strategy and sustainability
- 15 Managing strategic change
- Part 5 Different strategy contexts and building business models
- 16 Strategic leadership
- 17 Entrepreneurial strategy
- 18 Government, public sector and not-for-profit strategies
- 19 International expansion and globalisation strategies
- 20 Strategy and business models
- Part 6 Integrative and longer case studies Glossary
- Indexes
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